Panic buying LinkedIn lead generation

First it was the masks. Then, hand sanitizers. Then, for some reason, toilet paper.

Now, Coronavirus panic buyers are snatching up LinkedIn lead generation services.

Why? Well we reached out to a variety of people on their opinions.

We asked ex policeman and community businessman Rick Grimes for his thoughts:

“I think people are thinking worst case scenario. If the majority of the world dies and you’re fighting off hordes of zombies only to then run into a bunch of rogue bandits to then kill them off and come across another horde of zombies to then come across yet another bunch of rogue bandits ad infinitum – you’d get highly bored and pissed off. Much like Fox Network with their absolute milking of The Walking Dead. At least if you’ve got a great looking, approachable LinkedIn profile with lots of connections – you can keep in contact with other trustworthy folk. Plus you can keep in touch with suppliers so there’s no need for yet another supplies run, which, despite the previous 27 times you’ve done it and someone has got themselves killed, you’re going to do it anyway. Plus you can bet your bottom dollar that it’ll be someone likeable, it’s never fucking Carol is it? Never!”

Whilst out and about on the streets of Basildon we asked 19 year old mum of 7, Brittney her thoughts.

“I dunno innit. I see’s everyone else doing it innit so I’m doing it as well innit. Anyway, I’m off to queue outside Tesco for 3 hours to get 200 rolls of toilet paper cause I’m a moron innit.”


Finally, the most sensible comment came from Milo Dunne, king of Digital Dominator Ltd.

“I think people are worried about their livelihoods and during these tough times they just want to build their networks with potential customers. They certainly want to be ready and to start building relationships with new people now rather than when they’re struggling. People are coming to us because we’re capable of getting conversations going with potentially hundreds of people a month. That could be valuable. Plus, as a thank you for reading this far, we’re offering a free trial of our services to 3 people/companies that get in contact with us. Sure, some people could say we’re trying cash in on this pandemic and if you do, feel free to let us know in the comments section, we could use the engagement.”

UK LinkedIn locations that you can search by

LinkedIn locations can be very frustrating when conducting a search. In the UK, LinkedIn has multiple places that you can search by when running a normal search but they’re not always obvious.

In fact, LinkedIn is quite strange when trying to pin down a certain location across the whole world. For example, in Austria there are no towns or cities to filter down by, there is just Austria. In the U.S you can’t filter by anywhere in New Jersey, the whole state comes under New York or Philadelphia, neither of which are in New Jersey. This actually isn’t an issue if use Sales Navigator, which, we do actually recommend. It is a powerful tool if used correctly.

In the UK, some people may not be happy that their town or city is not one the LinkedIn locations that can be searched. Middlesbrough, Wrexham, Dover and Winchester just to name a few, are not searchable on LinkedIn.

LinkedIn locations in the UK are sorted by post code. Hopefully, you will find the below useful. A list of all UK locations on LinkedIn and the corresponding post code that the location covers. Hope you find it of some use when needed!

Location Post Code Area
Aberdeen AB
Bath BA
Belfast BT
Birmingham B
Blackburn BB
Blackpool FY
Bolton BL
Bournemouth BH
Bradford BD
Brighton BN
Bristol BS
Bromley BR
Cambridge CB
Canterbury CT
Cardiff CF
Carlisle CA
Chelmsford CM
Chester CH
Cleveland TS
Colchester CO
Coventry CV
Crewe CW
Croydon CR
Darlington DL
Dartford DA
Derby DE
Doncaster DN
Dorchester DT
Dudley DY
Dumfries DG
Dundee DD
Durham DH
Edinburgh EH
Enfield EN
Exeter EX
Falkirk FK
Galashiels TD
Glasgow G
Gloucester GL
Guernsey GY
Guildford GU
Halifax HX
Harrogate HG
Harrow HA
Hemel Hempstead HP
Hereford HR
Huddersfield HD
Hull HU
Ilford IG
Inverness IV
Ipswich IP
Isle of Man IM
Jersey JE
Kilmarnock KA
Kingston upon Thames KT
Kirkaldy KY
Kirkwall KW
Lancaster LA
Leeds LS
Leicester LE
Lincoln LN
Liverpool L
Llandrindod Wells LD
Llandudno LL
London N, E, SE, SW,W, NW, WC, EC
Luton LU
Manchester M
Milton Keynes MK
Motherwwell ML
Newcastle upon Tyne NE
Newport NP
Northampton NN
Norwich NR
Nottingham NG
Oldham OL
Outer Hebrides ZE
Oxford OX
Paisley PA
Perth PH
Peterborough PE
Plymouth PL
Portsmouth PO
Preston PR
Reading RG
Redhill RH
Rochester ME
Romford RM
Salisbury SP
Sheffield S
Shrewsbury SY
Slough SL
Southall UB
Southampton SO
Southend on Sea SS
St Albans AL
Stevenage SG
Stockport SK
Stoke-on-Trent ST
Sunderland SR
Sutton SM
Swansea SA
Swindon SN
Taunton TA
Telford TF
Tonbridge TN
Torquay TQ
Truro TR
Twickenham TW
Wakefield WF
Walsall WS
Warrington WA
Watford WD
Wigan WN
Wolverhampton WV
Worcester WR
York YO

If you’d like to find out more on how to run great LinkedIn searches, please use our contact page.

Why Homer Simpson is an inspiration.


As The Simpsons is on the verge of turning 30, I was going to write a post on how the show is itself a masterpiece on how you can succeed in business. However, as I started, I realised a lot of that came from Homer Simpson himself.

In my humble opinion, it is the greatest tv show of all time. It has so many layers that appeal to people of different intelligence levels, different political leanings, different ages and more.

I watch it with my children and laugh at things they would never get, whilst they crack up at Bart’s antics. From being an 11 year old watching the show, I love nothing more now than having a hug on the sofa with my children watching it.

They’ve scaled up from a family to a whole town of hilarious characters full of stereotypes that 99% of us can relate to. In there are snippets of great tongue in cheek wisdom.

Whilst this is intended to be about Homer, it’s worth a mention of Mr Burns’ great quote “Family, religion, friendship. These are the 3 demons you must slay if you wish to succeed in business.” Which, is true in a way.

So, whilst I could waffle away about the greatness of Groundskeeper Willie, Ol’ Gil and his ways of showing how not to sell or the charm of Ralf Wiggum, I’ll get to the real hero, Homer Simpson!

Now I know what you’re thinking, he’s a selfish lazy slob and a borderline alcoholic. Which I wouldn’t disagree with and isn’t why he’s an inspiration.

Here are the reasons he is…

He will try his hand at anything.

He has no fear and no limiting beliefs. If there’s an opportunity, he’ll just go for it. He became an astronaut, a mountain climber, an actor, an inventor and even found himself within one win of being world boxing champion. He doesn’t 2nd guess himself, he doesn’t worry about the what if’s, he just goes for it. Most of the time, for a while, he makes quite a successful job of it as well.

He stays true to his values.

Sure, all of his values aren’t great but there is the episode where it’s discovered he has a crayon stuck in his brain which has caused his stupidity. Upon removal, he becomes a genius. His genius alienates his friends and he realises that he is actually unhappy despite becoming more successful. He has Moe hammer a crayon back in his brain. He just wanted to be a simple man enjoying life’s simple pleasures.

He looks for ways to work smart, not hard.

He’s always looking for ways to get quick wins. This is epitomised when he gets extremely fat in order to work from home and thus reduces his travel to work. His daily routine is type “Y-E-S” on his computer until he realises he actually only needs to type Y. He then gets excited “I just tripled my productivity!”

Homer then uses a perpetual motion toy bird to keep tapping the Y button for him. He was one of the first people to use automation in his work, way before it became a common thing.

He’s a serial entrepreneur.

Homer has had a baby proofing business, elephant ride business, made people pay to see the Springfield Angel, a beef jerky manufacturer, ran his own grease racket and who could forget Mr Plow? There’s many more as well, he never misses a chance to make money.

He doesn’t let past failures stop him.

Despite all the failings of his ventures, it doesn’t stop him taking on the next one. If he thinks it’s a good idea, Homer Simpson will just go for it!

He can sell.

We know the Mr Plow advert song more so than 95% of real adverts that we see daily. He went door to door selling springs and selling his own brand of sugar. He was even able to sell himself to the public to get voted in as Springfields Sanitation Supervisor. Even Ned Flanders had his business saved by Homer going out and telling everyone about the Leftorium.

So there you have it, Homer, if viewed in the right way, is an inspiration. There may even be some things I’ve not thought about.

I’d love to hear if you can think of any more or how The Simpsons has inspired you. I can talk about The Simpsons for hours!

A Standard First Class Journey


This week, I had a business meeting in Basingstoke and as a treat to myself, I booked a first class ticket because I wanted to make sure that I had space and ability to work on the train.

Or so I thought…

The train from Ipswich pulled up and I found the first class area – all 8 seats of it! Fortunately it was empty, had it not been, I might not have had access to the half tables on offer or the one plug socket.

To be fair though, the one plug socket wasn’t such a big deal. I’m not sure if one of the mice powering it had died but it wasn’t charging my laptop as quickly as it was dying.

This was a brand new laptop, literally, my first task was to get everything set up on it. Which of course, I couldn’t because the train didn’t even provide Wi-Fi!

Now, for any of you that have had the extreme honour of travelling in Suffolk/North Essex will know, there’s not a great amount of life about outside of Ipswich/Colchester and thus, you get no mobile network for large parts of the journey.

So I had 2 options, write a blog post on notepad or play Freecell on the laptop until it died. I won 3 games out of 3 on Freecell – go me!

I also took some time to take the contemplating selfie of myself. Which wasn’t really that contemplating, more that I was trying not to look like a raging psycho that I usually do when taking a selfie. It’s not something I practice that often.

So to sum up, I paid Greater Anglia Rail extra money to sit on a seat with a bit of leather on it.

Now, I know what you’re thinking, this is the most pointless post you’ve ever seen. I agree – I just wanted to write something that was as useless as the first class area on my train. If you’re feeling outraged at the time you’ve wasted reading this, send me a message with your address and I’ll pop you some leather strips in the post.

Beware The Modern Day Instagram Conman


There’s recently been quite a lot of talk of Instagram influencers that have done nothing more than buy their followers to con unsuspecting businesses out of their products and cash to promote them.

Personally, brands should do their due diligence before paying influencers to promote their products. However, I do draw the line at agencies who promise potential clients 1000’s of followers and heaps of engagement when employing nothing more than the same tactics.

There are ways of spotting if these agencies or “experts” employ these tactics. Here are some things to look out for:

Do their posts have streams of irrelevant comments?

You’ll see things like “Great post.” Or “I’m so glad I follow you.” Usually with lots of emojis. Especially on a irrelevant, mundane picture of a bird eating a chip or something. Something like the below…

Do they have an unusually high engagement rate?

This is slightly subjective, a pretty lady posting a selfie will always get a lot of likes. If I posted a selfie, I’d probably make more people puke than click like. However, if they have 8000 followers and 2000 likes, chances are, they’re buying likes. Another clue is to look for consistency of likes, if they pretty much get the same amount of likes every post, they’re buying them.

Are the likers of their posts real people?

If they have lots of likes on their posts (2000+) then look at the profiles of some of the likers. If you see lots of accounts that follow about 10 accounts, have thousands of followers and only a handful of posts, this should be a big clue as well.

Do their videos have more likes than views?

This, above all, will tell you if they’re shady. It’s not possible to have more likes on a video than people who have watched it. Unless they’re buying likes of course. If you take one thing away from this, always look at an agencies videos. More likes than views should be a massive, MASSIVE red flag.

Those would be the main 4 things to look out for. The amount of shiesty “Instagram experts” out there is unreal. Some of which have approached me over the years to build their accounts up for them. Hardly experts.

If you see an agencies account has all 4 of the above going on, run for the hills!

When an individual wants to buy followers and then buy likes to make themselves look good, that’s one thing. However, if an agency sells Instagram growth as a product and buys followers or very loosely targets a clients followers and then papers over the cracks of their terrible service by buying likes, I do take offence. Especially when I know some of these agencies will charge £3000 a month for the honour of being ripped off.

For the right businesses, Instagram can be a true gold mine. If you’ve employed an agency and it’s not getting you results, you might want to dig into why it’s not working.

If you’d like to learn how to grow your Instagram account with genuine, targeted followers then please book a call in my calendar.

Alternatively you can send a message through the website.

Poker lessons in business


Back in the days before children, when I had time and my sanity, I played a fair amount of poker.

I was pretty good as well. I read a lot of books and learned a lot.

A lot of the successful things I learned, I have applied not just to business but in my life as well. Many of which have helped build me to the person I am today.

Whilst understanding poker is helpful in order to know what I’m banging on about, it’s not essential. I’ll try to make it as simple to understand as possible.


Learning from failure.

It’s a pretty common human trait to blame everyone else for their failures. It has an even more frequent place in poker, they’ll call you a fish (a bad player) because you got involved with a weak hand against their strong hand. They decide to get cute and play like they’re weak, not raising the stakes for other players to get involved. They’ll complain about their luck and the other players who they let in cheaply and not themselves.

There is an element of luck in poker and sometimes you have to take that on the chin. However, it’s about being honest with yourself, re-evaluating your decisions and thinking what could be done differently.

This is the case in business. Some people will blame everyone else because their business is failing. They don’t look at themselves, their decisions and what they could do differently to become successful. People fail because they refuse to see the impact of their own choices.

When something goes wrong, I always like to know why. That way, it won’t happen again. Failure is life’s great teacher, if you want to learn!

Being different.

This is a big one for me. At the poker table, if everyone else is going crazy, throwing money about and bluffing, it makes sense to sit there and wait for good cards and get involved with everyone else who are most likely, playing with junk. Sure, luck might come into play and you may lose any given hand. However, by playing good hands against junk, you’ll win more than you lose and with the high amount of chips being thrown about, long term, you’ll be quids in.

Alternatively, if everyone is sitting there waiting for good cards, you can throw your money about, taking lots of small pots uncontested. If you meet any resistance, you can be sure they’ve hit a good hand and can back down, however, if you’re betting the right amounts, this will still bring you a slow but sure profit.

This is something I apply to my marketing. Whilst others are fighting in the battleground for the same piece of pie by doing the exact same thing that all the others are doing, it stands to reason that they’ll take an equal amount of the pie and continuously tread water to keep that equal share.

Most of my posts are jokes, things that generally go against the grain and may potentially annoy people. It’s the same theory as poker, sure I won’t win them all but there’s several people that like my noise. I appeal to them and entertain them. That’s a piece of pie that’s uncontested and that is MY pie so don’t touch!

Dealing with change.

The poker tables can change constantly. In a tournament of 1000’s of people, you’ll move tables many times as players getting knocked out. You have to adapt, learn your new surroundings and get with it pretty quickly. On the last table you were sitting at, everyone may have been playing very conservatively and waiting for good hands, meaning you’ve been playing aggressively and winning lots of pots uncontested because the players were afraid to get involved. The next table might be completely different and throwing your money about could see you burn quite quickly.

We see this frequently in business. Especially with today’s fast moving technology. The rise of the internet has see many big companies go bust. Many of them failed to get with the new age quick enough. They carried on using the same plans they’d always had until it was too late. If you don’t reassess the environment you’re in, if you don’t embrace new technology, if you don’t get with the times, chances are, you’ll eventually find yourself at the point of no return.

Making calculated risks.

People will often say that poker is a game of luck and to some degree, it is. However, it’s mostly about making your own luck.

It’s about knowing the risks. This is going to cost X, my chances of winning are X% and if I win, I’ll win X. To put it into context, if someone said to you “bet £10 on the flip of a coin and if you guess correctly, I’ll give you £100” you’d take that bet. Sure you might lose but it’s a long term winning call, you’re being given 9 to 1 odds on something that has an evens outcome.

It’s no different in business. Lots of people will throw jelly at the walls and hope that some of it sticks.

They’ll go networking, costing, let’s say, £500 a year. They then complain, that it doesn’t work for them.

They haven’t prepared their pitch, they stand in the corner, they don’t tell anyone about the benefits of their business, they don’t know their ideal client etc etc. Their marketing efforts are poorly planned, they haven’t made their odds better of success.

When I went networking, I used to calculate my odds. “To make this worthwhile, I need to sell X amount each time to X amount of people, so who will they be?”

Did it ever work out as planned each time? Not exactly. However, over the course of a year, the law of averages meant it did. It’s the same of the coin flip, do it once, you might lose, do it 50 times and with odds of 9 to 1 on an evens outcome and you’ll win.

Asking questions.

It’s quite an obvious thing to say but people fail to do it.

In poker, when I have a hand I want to play, good or bad, I’m going to put some money into the pot. I’m going to ask everyone a question: “Do you have a good hand?”

Those that decide to get cute by pretending they’re weak and not putting any money in the pot when they’ve got a good hand, won’t be very clear where they stand in the next round of betting.

The same goes in business, potential clients and even current clients need to be asked the right questions so you can get the correct information in order to do the best you can for them. Shoehorning people into a service just because they’ve expressed an interest is a recipe for disaster, it’ll impact your reputation and in the end, your money.


I wouldn’t say that poker is like riding a bike, there’s a fair amount I’m sure I haven’t recalled but there are some lessons that have been so valuable, I haven’t been able to forget them.

If you have an interest in poker, it’s well worth really getting to know the game. It can help you in life and you might even become good enough to win lots of money!

Peppa Pig – it’s the reason why you should give me business.


Peppa Pig is one of the reasons why you should give me business.

Wait, what?!

Yes indeed, Peppa Pig.

Peppa and her brother George are quite possibly the most annoying things to have ever been on tv.

It used to be on my tv quite a lot until I realised what a couple of spoilt brats they were.

From Peppa being an outright bitch to George being a whiny little shit. To their parents, who try to constantly appease them by instilling no discipline. The show is a horrendous example to children.

Let’s also not gloss over the fact their goldfish bowl is on top of their tv.

So what the hell has this got to do with giving me business?

It’s two-fold but essentially in giving me your business, I’ll accumulate enough money to buy the rights to Peppa Pig.

Then I’ll commission one last episode to be made. One where Peppa and her family take a lovely day trip to the slaughterhouse and get turned into a wonderful array of pork products.

Finally I’ll remove all traces of Peppa Pig across the world. It’ll be decommissioned.

Sure, some children will be upset by this but think of the better world that will be created.

Not just that but you’ll also have a more successful business from employing my services.

To see how you could possibly support this great cause – click here.


Hip-Hop – my role model


I saw 2 posts the other day about role models.

One was a traditional role model type question. The other was a post about Forrest Gump. In which Kevin Vandenboss brilliantly details all the things to admire about Forrest that you don’t really think about.

That got me thinking about a more abstract hero or inspiration for me.

I realised that it is Hip-Hop.

Hip-Hop has been a great inspiration and teacher to me. Much of it has become who I am in the business world.

If at this moment you’re thinking “What kind of guy gets inspiration from music that glamorizes violence and disrespects women?”

Then allow me to correct you, that is pop music. It labels itself Hip-Hop and sounds the same but it is not.

Real Hip-Hop promotes unity, respect, love, justice and self-worth.

Another thing it promotes in abundance, is loyalty. I like to consider myself an extremely loyal person. The ghettos of America were a hard place in the 80’s and 90’s (and now!) To get out of there required unity and couldn’t afford anyone in their circle to be disloyal and bad things happened to those that were.

My loyalty is at the forefront of who I am and it is always there when making decisions. My decisions are true and precise and they rarely upset people (unless they themselves are the greedy, disloyal type.) It’s a valuable thing to possess in business.

Self-worth is another big one. Real Hip-Hop always rammed home the importance of being yourself and unapologetically so.If you want to better your life, go do it and be proud of it. You can only be open to justified criticism if your actions aren’t true.

Again, in business, knowing your worth and who you are is vitally important. Making decisions with conviction and with good reason, stand you up well. You might get a decision wrong (no-one is perfect) but if you make them for the right reasons and can explain why you did what you did, people tend to accept that.

Respect. If you walk around in the ghetto without it, you can expect bad consequences.

Whilst the consequences aren’t quite so severe in business (although it has happened) if you fail to respect your staff, clients and suppliers, sooner or later they will cut ties with you and in this day and age with social media, will tell everyone about it as well. On the flip side, if you do treat everyone with respect then you can expect good reviews, understanding and happy clients and happy staff.

Real Hip-Hop promotes having fun. One of my favourite artists called Mr Lif once said the line “If you ain’t doing what you love, you’re losing.” At the time, I was working in insurance. A job I hated and with some people who to be nice to them, weren’t exactly Hip-Hop (they lacked loyalty and respect.) I realised that I was spending 8 hours a day unhappy, 5 days a week. I also spent Sunday evenings dreading the working week. If it wasn’t for Mr Lif, maybe I’d have not been inspired to ensure that I enjoy my working day.

In the business world, they say hard work pays off. Which is true. However, if you love what you do, it doesn’t even become hard work. You work hard because you’re having fun.

Hip-Hop was very anti-establishment and came with rebelliousness. It broke through the mould because it offered a voice to the little man. It was different, it didn’t care for popularity, it didn’t worry what people thought. This ties in with both the love element.

As people get older, their social circles get smaller. The need for popularity is replaced with surrounding yourself in people you trust 100%.

However, in business, people seem to go backwards. They share everything they know to everyone to look great and then they wonder why someone has stolen their ideas. Trust is vitally important in business, especially when collabing.

Hip-Hop has been a cornerstone of my life. I’m thankful for the lessons it has embedded in me. If it had the power to lift up the downtrodden black folks of America for them to find a way out of poverty, then it surely has lessons for us all.

The value of manners


Good manners is everything in business. To me anyway.


I don’t tolerate rudeness.


I had a phone call booked in with the CEO of a start up business. I went into the call with an idea that I’d help him out as much as I could as they were a new company.


The call went a bit like this:


He answers phone not saying anything. Complete silence.


Me “Hello?”


Him “Yeah?”


Me “It’s Milo from Digital Dominator, we arranged a call on LinkedIn. How are you?”


Him “Yeah?”


(At this point, my willingness to help had diminished. I instantly felt like I was cold calling, not making an arranged call.)


Me “Sorry, is now a good time to talk?”


Him “Yeah.”


Me “Ok, great. How’s things going at *business*?”


Him “I just want to know how much you charge.”


His rudeness really put me off my stride. As he wasn’t interested in telling me about his business, I was unable to know the degree of work I’d need to put in to give a great service to him.


I gave a brief overview of the services and he got the price of our most expensive package. Not only wasn’t I sure on the work it would take. I didn’t really want him as a client. If he wanted to be a client, he’d have to pay for it.


The call was over in less than 5 minutes.


A few days later, he sends me a blunt message saying my prices were high and I wasn’t clear in what I offered.


I politely replied that as I was unable to generate any conversation with him, it was very difficult to give a proper pitch as I didn’t really know where my services fitted in or what he needed.


When I say politely, it was of course alongside a great undertone of sarcasm.


I won’t give the full details of his retort but essentially, he was under the impression he could act how he liked as the potential customer and that I should just put up with it.


He was wrong.


I run my business because choosing who I work with is a huge thing for me.


Had his attitude been different, he’d have been given a great price.


I’ve run a few startups and I know how tight things can be in the first few months.


I could have really helped him. He cost himself one way or another.


Rudeness in the business world will bring you one of three things when looking to hire an expert.


High prices.


Low prices from someone that won’t want to talk to you after taking your money.


Or doing it yourself.


Whatever way you look at it, you’re just increasing the chance of failure.


When doing anything in the business world, manners get you everywhere.


Perhaps I’m just old school?

Go f*ck yourself!


Negative marketing – it’s probably why most of you are now reading this.


Offensive title. Offensive picture. You’re ready to be angry!


I’m sure some of you still will be even though you’ll realise that I’m not being serious with my title and just proving a point!


Content is how I started. It’s fun.


However, it evolves quickly.


Pictures then video then back to pictures with memes then live videos and now “tag a mate” seems to be big by those pages that like to attract people that didn’t realise it wasn’t remotely funny the first time let alone the 1000th.


Content is difficult, I have to do things differently as I’m a firm believer in standing out amongst the noise, however, it’s a hard sell. Most companies want to do the same thing as everyone else.


So I’ve moved away from it. I prefer to use my skills helping people build focused followers and generating leads.


However, one thing I do love to tell people is the power of the dark side – negative marketing.


I hate X-Factor but it’s one use in my life was to set a spark about negative marketing.


Every year, they had someone terrible in the final shows. Someone most people hated.


No-one ever spoke about who they liked. Social media was filled with anger at the terrible act getting through.


People’s anger was advertising the show for free whilst not damaging the brands reputation.


Not only that, other people were then voting for the terrible acts as they thought it was funny that serious fans were so outraged. They loved seeing the drama.


The winners were ITV & X-Factor.


People love complaining. More so than ever now.


People also love drama, it’s why so many people watch Eastenders despite the fact that the only drama they provide is in the form of deaths, affairs and car accidents.


One of the things I successfully implemented for an old business was to post a spoof article on our blog.


Lil Wayne (you may know him) was inducted to The Universal Zulu Nation.


The Universal Zulu Nation, for those that don’t know are a Hip-Hop awareness group that promote the original values of Hip-Hop – peace, love, unity and having fun.


Lil Wayne did not represent these things and the true Hip-Hop community was outraged.


So I decided to do a spoof article about Justin Bieber also getting inducted.


I photoshopped the Zulu Nation logo onto a picture of Justin Bieber. Gave a headline that said Justin Bieber had been inducted to The Universal Zulu Nation and that was pretty much it.


The article provided no facts. Nothing in it was from The Universal Zulu Nation or from Justin Bieber. Just an interview with a made up 15 year old girl from Basildon called Britney who’d never heard of The Universal Zulu Nation.


The result? Over 4000 shares on Facebook alone from enraged people. People who hadn’t even bothered to read the post. People who did read the article also shared it as they wanted to see the drama it caused from the headline and the picture.


It drove a lot of targeted people to our website. As we sold Hip-Hop clothing that represented the original meaning of Hip-Hop. Sales had a spike as new customers found us.


Things got so out of hand that even The Universal Zulu Nation had to post on their Facebook page stating that the story wasn’t true.


It didn’t have an impact on our brand as anyone who read the article, realised it was a spoof.


It was a negative marketing win.


So if you can combine a mixture of the potential for people to be enraged, create drama and still keep your brand values intact, you could be onto a winner.


I’m sure someone will be offended by this article but I’m also sure that this article will reach about 10 times more than all my other posts. 


Just for the record, I don’t want you to go f*ck yourself and I do like you! 🙂


If you came here expecting to be angry, you still can be! Comments always welcome, good or bad!

Are you scared of LinkedIn?


Do you go to networking meetings but don’t use LinkedIn?


Networking in business has been around for more years than I know.


Some people pay £500 a year to be part of a group. Then pay another £20 a week to attend each meeting.


So roughly, £1500 a year.


£1500 to network with the same 20 people every week plus the odd guest.


LinkedIn is free and has millions of users.


LinkedIn, at the end of the day, is a networking platform.


There’s a host of business people to build relationships with.


You can find who you want, where you want, when you want.


Want to build a network of people to share your expertise to? You can build it on LinkedIn.


Or you can say it to the 20 people in your networking meeting. Most of which, probably don’t fully understand and probably won’t share it to their network.


Want to find a new accountant? There’s probably 200 within 5 miles of you on LinkedIn.


Or switch to the accountant at your networking meeting. He’s been there for a year but you don’t even know anything about him other than he’s an accountant.


Have a new product that you know certain industries need? You can sell it on LinkedIn.


You can connect with thousands of people in those industries and tell them about it.


Or you can offer it to the one person you go networking with that has a need for it.


Of course, effective networking goes deeper than this but whatever you can do at network meetings, you can do x1000 on LinkedIn.


The only thing you don’t get is a fried breakfast!


LinkedIn is growing at 2 new users every second! That is better than Facebook!


13% of users don’t have Facebook and 59% don’t have Twitter!


106 million people visit every month.


If you’re a B2B business – LinkedIn is a must.


It’s not scary, it’s just networking and it’s a potential gold mine!


Need help with your LinkedIn strategy? Then why not book yourself in for a call with me? I’m full of wonderful ideas! Click here to book a call on my calendar.

Working at home with children


So it’s here again – the school holidays!


As I work for myself, in my own time, I naturally have them at home with me whilst I work from home.


I have 4 children. 2 girls aged 12 & 10 and 2 boys aged 6 & 4.


The 12 year old is a model student and never causes a problem.


The 10 year old is highly gifted and she knows it!


The 6 year old is the nicest kid in the world – he loves everyone and everything.


The 4 year old breaks everything and has energy levels that make Jack Russells look lazy. All good runs come to an end I guess but I’m sure he’ll grow out of it!


The 4 year old goes to pre-school so I just have the others. Thing is, they’re a drain on my concentration.


The Disney Channel is on (with it’s horrendous overacted shows.)


They all want to sit on the reclining chair.


They’re hungry. They’re thirsty. I get beckoned to see what one of the cats is doing (it was just laying on their bed.)


Collectively they’re a distraction despite being really well behaved.


However, it truly is the wonder of working for yourself.


I love having the free time to spend with my children. Not just during the holidays but being able to pick them up, go to shows/sports days etc and not have to book a day off.


That is a massive driving factor in my life choices.


But they’re a distraction!


The important things can be done tonight. This blog post, I can do now and be distracted. so long as theirs no grammar or spelling mistackes, we should be fine.


Today I’ve had loads of conversations going on LinkedIn and it’s an ideal time to reply to everyone.


Now I can leave everything until this evening and take them for a walk somewhere as I’m also fortunate to live in Suffolk with its beautiful countryside!


I’d love to know how others in my situation deal with it. Comments always welcome!

A discovery about sales




A word that not long ago scared the life out of me. However I knew it was a process that is necessary.


I’ve run my own agency for over 2 years now and had a handful of clients early on. One of them was 80% of my income.


Then, the client fell on hard times. My services could no longer be afforded (despite my services bringing in a positive ROI.)


I was sat well and truly in my comfort zone and was dumped to the darkest depths away from it.


I had 2 options. Learn sales or get a job.


Having run my own businesses for 6 years at the time, the thought of having a boss again terrified me.


The thought of working in insurance again was even worse!


The combination of the 2, motivated me!


There was no way I was working in insurance again – with a boss! Especially as I hadn’t worked in insurance for 6 years.


Most likely I’d have had to go back to a much lower role than I previously held with a 23 year old boss whose only talent to become a manager was to be a massive arse kisser.


I was motivated and determined.


So getting in new business it was. Thing is I sucked at sales, despite being great at marketing.


In the Premier League of sales skills, I was Accrington Stanley……… Reserves.


I failed, time and time again. Despite my product and service being fantastic.


That took me into a conversation with a friend called Dan. He offered me some work at his agency and we built up a solid offering with products that I really believed in and products that really worked.


To cut a long story short. I worked with Dan for a year and then started back on myself.


More skilled, more polished, more determined.


I’d discovered so many more great ways to generate leads but my actual sales skills remained as poor as before.


Or so I thought….


I went about getting leads using the great LinkedIn lead generation we offer out and sure enough, the leads started coming in and the phone calls booked.


Bricking it, I called the first person and the sale was made!


I was confident, I was clear. I nailed it but thought nothing of it. Presuming it was just luck.


But then my lucky streak continued. It was more than luck, I’d become good!


I’ve read a ridiculous amount of sales books to no avail and haven’t read any since but something had changed.


The key was I’d become “at one” with what I offer. I had a true understanding of what my offer was, why it should be used, what the benefits were and what the outcomes would be.


Previously I knew I could offer a great service but I could never answer the question of why I could.


One of the keys of marketing is to get across the benefits of your service and not the features and it’s no different with sales.


My experience now tells me the answers.


I believe in my products and I understand them fully. I know they work. I know why they work and I can say with a relative degree of accuracy what the outcome will be.


So I guess, to convert leads, that’s all you really need.